Have the Talk of a Lifetime
Help create a positive momentum toward reversing the trend of less memorialization by taking part in the new FAMIC consumer education campaign, Have the Talk of a Lifetime.
Through your participation in the Have the Talk of a Lifetime campaign, you will help people in your community discover the unique life stories of the people who matter most to them. These discussions can help families and friends make important decisions about how they wish to remember, honor the lives of their loved ones through meaningful memorialization and understand the important role that funeral professionals play in the memorialization process.
The Have the Talk of a Lifetime campaign began as a grassroots campaign. That means that local funeral homes and suppliers throughout the country – funeral professionals like you – joined together with one voice to share campaign materials with funeral consumers in their community.
The national media campaign launches in 2016, calling nationwide consumer attention to the Have the Talk of a Lifetime education campaign. Are you ready? A variety of easy-to-use, customizable campaign materials are available to help you answer consumer questions and for you share with your community.
Funeral directors: Click Campaign Materials in the main menu on the left. Begin with the “How To” guide to help you develop a plan to use the brochure, workbook, videos, print and digital ads, social media tools, consumer website and more! You can also download the Have the Talk of a Lifetime materials here. Please contact your national association for login information.
National associations: Click Campaign Materials in the main menu on the left and SCROLL DOWN to access tools and materials you can use to help educate your members about this important initiative.
“It is critical funeral homes and suppliers get involved in Have the Talk of a Lifetime. It is your involvement that will help us begin to change consumer opinions and attitudes toward memorialization. For years, people who work in funeral service – myself included – have been asking for a national campaign to educate the public about the value of memorialization. Have the Talk of a Lifetime is that campaign we have been looking for. I ask for your help in making this campaign a huge success.”
~ Jim Kepner, Past President of FAMIC and past representative from Selected Independent Funeral Homes